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27 March, 2023

4 Creative Marketing Tips Showcasing Lanyards

Promotional lanyards are among the most popular giveaways at conferences, trade shows, and other marketing events. It’s easy to see why so many companies like them — they can be customised with your company logo or custom message and made from materials that stand out against the crowd.

We’ve gathered some of our favourite promotional lanyard hacks to help you get even more out of these fun marketing tools the next time you have an event on the horizon.

1. Create A Custom Sticker
Adding a custom sticker to your lanyards is a great way to make them more personal and unique. Here are a few ideas to get you started:

  • Use your company logo or brand colours to create a cohesive look.
  • Add an inspirational quote or slogan that speaks to your brand values.
  • Create a design that ties in with your current marketing campaign.
  • Use graphic elements that reflect your company's personality.
  • Keep it simple by sticking to one or two colours.
  • Make sure the text is easy to read and understand.
  • Include contact information so people can easily get in touch with you.

2. Add Magnets To An Existing Lanyard
Do you have an existing lanyard that you're looking to spruce up? Try adding some magnets. This is a great way to add some extra functionality to your lanyard without having to start from scratch. Plus, it's a simple hack that anyone can do.

Cut the length of your lanyard in half, and then attach a string of magnetic clips to each end. You can even do this with clear or translucent lanyards, so the colour doesn't affect the look of the magnet clips.

3. Turn Your Lanyard Into A Brand Ambassador
Promotional lanyards are a great way to get your brand name and logo out there. But why stop there? With creativity, you can turn your lanyards into brand ambassadors that will help promote your business wherever they go.

Here are five creative ways to use promotional lanyards in your next marketing campaign: 

  • Use them as a customised giveaway at events: Have people enter an event with their email address on the back of their promotional lanyard and give them a free branded water bottle after they sign up. You could also use them as an incentive when people visit certain exhibits at the event.
  • Use them as prizes in contests: Whether it's social media contests or prize drawings, custom promotional lanyards make fantastic prizes. They're easy to display around the office or on-site for contests, so everyone knows what's being given away.

4. Use Social Media To Create A Viral Video
Film a short, creative video featuring your lanyards in action. Post the video on social media platforms like YouTube, Facebook, and Twitter.

Use relevant hashtags to promote your video and reach a wider audience. Partner with other businesses or influencers who could help promote your video. You can also leverage paid advertising to boost your video’s reach even further. Keep an eye on your analytics to see how well your video is performing. Once you learn from your viral videos you can create even more successful marketing campaigns in the future.


The Lanyards Only Team