6 December, 2022

The Different Types of Lanyards You Can Use for Marketing

For years, the basic lanyard has been the go-to marketing tool for companies. But lanyards come in all sorts of shapes and sizes, and each can be used to deliver your message differently. This guide will give you an overview of our five most common types of lanyards and how you can use them to effectively market your business or brand.

1. Eco-Friendly Lanyards
More and more people use reusable lanyards rather than plastic card holders. These environmentally friendly lanyards look great and help you easily organize your business cards, credentials and more. They're also great if you have an illness or condition that makes it difficult to wear a badge. Try them for your marketing needs today.

2. Polyester Lanyards
Polyester lanyards are generally inexpensive and come in a variety of colours. They’re best used to identify temporary employees, contractors or volunteers and can be purchased bulk. The biggest problem with polyester lanyards is they’re not as durable as other kinds; if your company’s logo has a lot of colours, you should probably stick with a different kind.

If you want to give your customers something they can use while they wait in line, polyester lanyards are ideal. Polyester lanyards are also perfect for giveaways and promotional items; businesses that don't have a lot of money often choose them because they're affordable enough to hand out freely at events.

3. Woven Lanyards
These are some of the most common lanyards and will typically be made for marketing. They’re thicker than printed-style lanyards and made from woven fabric, so they can withstand more weight (like a water bottle or keys). Woven lanyards are great for organizations who want to quickly identify their employees with plastic cards; these work great at sporting events and concerts. When buying a woven lanyard, it’s important to consider what else you want to put on it.

4. Black Lanyards
The black lanyard is a classic and business-like choice. A black lanyard can help give your marketing campaign an elegant look. The smooth texture of a black lanyard makes it stand out to customers as compared to other colours, so you’ll get more attention with these lanyards than with other colours. Since many businesses don’t use black, yours will stick out in a crowd. If you are making a serious business presentation, using a black lanyard is probably your best bet since it looks professional.

5. Green Lanyards
If you are hosting an environmentally friendly event, using a green lanyard is a great way to bring attention to your cause. The colour will help attract the attention of attendees who care about environmental issues. These lanyards can be printed with additional information about your green initiatives or left blank. This type of lanyard will make it easy for people to find you at events and conferences when they want to learn more about green products or services.

The Lanyards Only Team