19 August, 2022
The Power of the Lanyard in Business Promotion
Have you ever noticed salespeople wear their company’s lanyard around their necks? Although you may have thought it was just a fun way to show your loyalty, promoting your business through these colourful strings offers plenty of benefits. For example, they can act as free advertising by displaying your company name and logo in front of every potential customer that comes across their path.
Lanyards can also give your customers something to carry around as they use your products or services and encourage them to return for more.
What Is a Lanyard?
There are several different types of lanyards on the market, but they all have a few things in common.
Firstly, they allow you to hold your ID, keycard or ticket close to your body and out of sight so that you won’t have to fumble around looking for it when you need it. It also helps prevent you from misplacing these items by keeping them near you at all times (whether tucked into your shirt or pants pocket).
Finally, taking these important items with you is easier since there is always an easy place to put them and reach them when needed.
Where Can a Lanyard Be Used?
Lanyards are useful to keep badges close and easily identifiable at trade shows and other events. This can come in handy when large crowds gather or people have similar business cards.
When staff members tie your branded lanyard around their necks, people can easily identify your brand. Don’t be surprised if you get several compliments on how professional your team looks at these events; after all, lanyards are one of many accessories that enhance a company’s image.
Promotional Product With a Lanyard
Once you’ve decided you need a custom-printed lanyard, you need to consider what type of lanyard will be best for your business. For some businesses, safety is a concern, and they choose to wear their ID on a retractable neck cord rather than tie it around their neck. Retractable cords are available with or without break-away clips that release if someone pulls too hard on them. Retractable lanyards are also safer for kids who may trip over if their badge is tied around their neck all day. If safety isn’t an issue, wear your badge where it can be easily seen.
While you may not be in charge of ordering or creating lanyards for your business or organisation, it’s important to understand how they work and why they are such an effective advertising tool. After all, you could end up with one around your neck as soon as you walk into a conference room. Don’t panic if it happens — just do what every good employee would do and wear that marketing tool.
The fact is, there are lots of ways to get your business name out there, and a lanyard is among them. When people ask where you got it, offer them one too (for free) — then share some details about your company.
The Lanyards Only Team